SHERPANI B2B FW26 CATALOG

The Sherpani B2B catalog was more than a product showcase — it marked a new chapter for the brand. As Sherpani introduced its refreshed logo and expanded into men’s collections, this catalog became the visual foundation of that evolution.

I led the art direction across design, photography, and editing — shaping cohesive studio and lifestyle imagery that captured Sherpani’s adventurous yet refined identity. With intentional storytelling and an elevated aesthetic, the catalog was crafted to connect with retailers like Scheels, Nordstrom, Bass Pro, Von Maur, and Hallmark, reflecting a brand confidently stepping into its next era.