I design and execute over 20 marketing emails per month to an audience of 250,000 through Klaviyo, driving roughly 40% of Sherpani’s monthly Shopify revenue. Since joining the team, I’ve helped increase monthly web sales beyond projections—reaching 144% of our goal in September. Through strategic list segmentation, collaboration with our campaign strategy partners, and visually compelling design and photography, I’ve transformed our email program into one of the brand’s strongest revenue channels.