A Visual Narrative for Sherpani: FW25: A Season of New Stories
Leading the Lens: Redefining Sherpani’s Visual Voice
For Sherpani’s FW25 campaign, I led the creative direction from concept to completion—overseeing photography direction, budget management, casting, and styling. My goal was to capture the brand’s evolving narrative as we expand into new audiences and prepare for our refreshed logo launch. Through intentional model selection, wardrobe curation, and artful composition, the shoot reflects a balance of adventure and sophistication—illustrating Sherpani’s next chapter with authenticity and modern edge.
The final images from this shoot now anchor Sherpani’s homepage and digital presence—serving as the visual foundation for the FW25 collection launch. These visuals help define the brand’s new direction, creating a cohesive experience across web, social, and B2B presentations that connect Sherpani’s modern design language with its adventurous spirit.
