For Sherpani’s SS26 e-commerce shoot, I oversaw the full creative execution—from art and photography direction to model selection, styling, budgeting, and studio booking. This campaign marked a pivotal moment in the brand’s evolution, introducing Sherpani’s first male model in 25 years. With our rebrand launching in January 2026, it was crucial to strike a balance: keeping women at the heart of the story while inviting men into the brand’s world. Every image was crafted to maintain Sherpani’s feminine essence even as we step away from the iconic flower logo. The result is a modern, intentional visual narrative that bridges legacy and growth—elevating Sherpani’s imagery to compete confidently alongside brands like Béis, Away, and Dagne Dover.