The SS26 lifestyle shoot marked a pivotal moment for Sherpani — our most ambitious on-location production to date and the first to debut the brand’s new logo without the flower. I led the full photography direction and execution, planning every image to elevate our visual identity and position Sherpani alongside competitors like Beis, Away, and Dagne Dover. From concept to capture, the goal was to craft an aspirational yet authentic visual story that reintroduces Sherpani to the world with confidence, sophistication, and a renewed creative vision.